We are imaginal.

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And what started as a chance meeting at a networking event turned out to be the beginning of a transformative mission.

Our shared passion lies in helping passionate, new paradigm leaders - like you - create big, measurable change in the world so that this world can go being just as beautiful for our children and grandchildren (because yes, we have children too!)

Between us, we accumulate years of experience in a wide range of disciplines - corporate sustainability, community, entrepreneurship and governance. We also share our passion for coaching and personal transformation and draw on a wide variety of disciplines to bring YOU the methodology YOU need to create the change you want to see. 

We firmly believe that the world needs more passionate, courageous leaders who are equipped with the very best tools to create the biggest change possible. It is our soul mission to be of service to those who are at the forefront of this emerging paradigm shift - and we are fiercely committed to doing whatever it takes to get us all there. 

Natalie Hormann

Founder, Lead Coach

LL.B., Ass. iur. (Hamburg, Germany), Cert NLP practitioner, Cert Strategic Intervention Coach
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Natalie Hormann’s lifelong passion for the environment has taken her from law to business to community, to household level and back. Trained as an environmental lawyer, she transitioned to corporate environmental strategy consulting, as well as working extensively in community organisations. For the past 10 years she worked as a trainer and facilitator, most recently for local government. 

Natalie trained as a professional coach through the Robbins-Madanes Institute, the coaching school of Anthony Robbins, holds a NLP practitioner certificate and is currently studying towards Tony Robbins Leadership Mastery and NLP Mastery level. 

In her free time, Natalie also runs a 2 acre permaculture block ‘The Rabbithole’, 100% walking the talk while offering sustainability and gardening workshops and retreats in the beautiful setting of the Akatarawa Valley. ​

David Wilson

Lead coach

Bachelor of Commerce and Administration, Certified Executive and Organisational Coach

David began a career in business in his early 20’s, straight out of university. As a business consultant he has drawn on experience from a wide range of ventures and industries. Over time he has witnessed an uncomfortable narrowing in business focus to the exclusion of environmental stewardship and service.

After developing a lean methodology blended with key business fundamentals, he has helped support the new wave of social entrepreneurship through workshops and mentoring. As a certified executive coach he enables clients to develop a deep and effective connection with purpose and lead with future-focussed initiative. As business wakes up to the massive zero carbon challenges ahead David helps clear the uncertainty, identify the opportunity and embrace building future value and a new commercial leadership.

Tim Jones 

Associate

The Grow Good Guy – Influence, Purpose and B Corp Specialist

Tim specializes at working with individuals and organisations to help them tap into their Purpose Fueled Performance, assisting them in the transition to becoming a force for good - hence Grow Good.
After spending 10 years in high performing sales roles he left the corporate world to find more purposeful work. That ultimately led him to start his own coaching and training business.
The initial aim of that was to pass on the skills and expertise of influence and human psychology he had gained onto those seeking to make more impact in the world.
It’s about using those skills as a force for good to allow professionals like you to effectively influence their stakeholder world for the right impact outcomes.
Tim works with imaginal on an associate basis as coach, content creator and liaison person for our "Influence for impact" and business programs while also running his own business, Grow Good, which is one of the founding B Corps in New Zealand. He’s also B Corp Ambassador for NZ.